This morning, the speculations we revealed on twitter earlier last month have been confirmed! Lana Del Rey will front H&M new campaign. Here is the basic inf0rmation we have received so far!
- Lana will front the Autumn 2012 Campaign, as well as the Winter 2012 campaign
- A minifilm will be released on http://hm.com on 19th September, featuring Lana Del Rey performing a cover of ‘Blue Velvet’.
- The edited version of the minifilm will become a television commercial, which will be worldwide.
- The campaign is shot by Inez van Lamsweerde and Vinoodh Matadin
- Photos: Campaign
Chloe Bowers, public relations of H&M, talked to Vogue.co.uk about the choice of Lana Del Rey as the newest face of H&M, for autumn campaign and Christmas adverts.
“We were looking for a style icon and singer to model our autumn/winter 2012-13 collection and Lana Del Rey was the perfect choice, We think she shows our fall fashion in a very inspiring way. The theme of the campaign is a modern and feminine woman with a soft attitude. Curves and waist are important in autumn’s silhouette.”
Source for Chloe Bowers Info: lanadelreyfan.com
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