Ride Music Video which is Lana brand new short film,  premiered yesterday on her VEVO channel. We have collected some reviews from the media such as Rolling Stone, NME, of the video. Check out them below,

• Rolling Stone:

Lana Del Rey today unveiled a sprawling, cinematic 10-minute video for her new single “Ride.” Directed by Anthony Mandler, it’s an epic vision of what she says “America used to be,” told from the perspective of a character who stumbled across a disconcerting alternate meaning of true freedom.

NME:

Lana Del Rey’s video for ‘Ride’ is sad. She plays a hooker who goes home with the Hairy Bikers and talks about being “fucking crazy”. She’s a good actress; you can see the desire for oblivion and escape in her eyes.It’s not exactly an empowering watch but it’s certainly a late entrant for music video of the year.

 

MTV:

Want to take a “Ride” with Lana Del Rey? Better strap in. Her epic 10-minute mini-movie for the track finds her hitting the open road with a biker gang, her pop career behind her — “I was a singer, not a very popular one,” she says in a voice-over. You’re too humble, girl! The film opens with Del Rey, a vision of ’80s jean-short Americana, swinging across the screen on a tire. “I was in the winter of my life, and the men I met along the road were my only summer,” she says, before 10 minutes of cuddling up to a lucky selection of biker bros.

 

Yahoo Music:

Lana Del Rey has debuted her most involved video project yet with her chopper-happy, desert dreamscape, escapist music video for “Ride”. Having gone from 40s with “Born To Die” to 60s with “National Anthem”, Del Rey comes up to the 80s with thrift store prom dresses, fringed jackets and flood of black curls that brings to mind Cher’s “Turn Back Time” era. The song itself has elements of Stevie Nicks. Especially for a monologue that is quite long for a music video, her words, whether written by her or not, are incredibly moving. Truly, the video is stunning from every angle: the song, the monologue, the visuals, the bikes. Mandler’s work perfectly captured the essence of the song and the singer and masterfully slips in elements of fantasy.

• Pitchfork:

Here we have another amibitious piece of cinema from singer and Walt Whitman fanatic Lana Del Rey, for her Born to Die deluxe edition cut “Ride”: a ten-minute tribute to discovering true liberation on the open road. The piece, written by Lana and directed by Anthony Mandler, presents LDR as an “unusual” club singer “who belonged to no one, who belonged to everyone,” with “an obsession for freedom that terrified me.” She spends her time with a pack of sleazy biker guys, smoking and drinking and playing pinball, wearing an American flag and a Native American headdress, throwing pistols around, etc.

Glamour:

 Of all the video’s theatrics, the most powerful occurs at the song’s climax. She sings, “I’m tired of feeling like I’m f**king crazy” while twirling in a feather headdress and pointing a gun to her head. It’s a startling image because it’s such an honest moment for a singer who has been accused of being inauthentic and actually crazy. This moment can be looked at as a way of addressing her critics in defiance. “You think I don’t know what you all say about me? You think I don’t feel crazy from all of this undue criticism?” she seems to be saying.

 

• Global Grind:  

Lana’s new video “Ride” is one of her best yet. The 10-minute cinematic masterpiece features the “Born To Die” singer living out her American dream belonging to no one, but ironically belonging to everyone.

• Billboard:

Popjustice:

Thanks to Sammi

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